Full Moon
Brandy
2002
Just as the sound of electro-hop&B started to dissipate from the mainstream pop and R&B consciousness, Brandy decided to elevate the subgenre one last time while simultaneously introducing the universe to her new image and sound as a grown woman.
Electro-Hop&B/Pop&B/Neo Soul
BY DA’SHAN “NIGHTSHAWN101” SMITH
FEBRUARY 10, 2024
When Brandy Norwood closed out her United States side era of 1998’s Never Say Never audiences didn’t realize the new direction Brandy’s sound would be heading. “U Don't Know Me (Like U Used To)” saw the teen icon-turning-into-super-Matrix-woman jump starting her theme of space continuum. Produced by Rodney “Darkchild” Jerkins, the final single from Never Say Never got pushed to the mainstream market a full year after the album dropped, and about eight months after she won her first Grammy for “The Boy Is Mine.”
While the song only peaked at No. 79 on the Billboard Hot 100 in 1999, it was one of many songs that fit into the popular music trend of electro-hop&B. Its production skipped around– literally sounding as if it was hopping on every other beat in outer space. Aaliyah had done it on 1996’s One In A Million , TLC introduced the world to their intergalactic concept of FanMail earlier in ‘99, and Destiny’s Child were becoming even more household names thanks to The Writing’s On The Wall .
‘U Don’t Know Me (Like U Used To)” was not the first song from Brandy to be a part of the electro-hop&B craze. Never Say Never consisted of a few others that shaped the subgenre– most notably “Angel In Disguise.” But while Brandy’s sound had been maturing and becoming more distinct– something about it felt lacking prior to Full Moon . It wasn’t by artistic merit, but rather its commercial impact. Never Say Never did well with more of its pop&B-orineted cuts– for instance “Have You Ever?,” which is a Diane Warren-penned ballad, reached No. 1 on the Billboard Hot 100. While “The Boy Is Mine” co-star, Monica, had the more successful singles driven album in 1998 and 1999 in the eyes of the public.
Brandy had taken a three-year hiatus in order to focus on wrapping up her hit UPN sitcom, ‘Moesha.’ The finale became a moment where people had to kiss the teen star goodbye. By the time she released the first single from her third studio album, Full Moon , on New Year’s Day 2002, Brandy was just a month shy of turning 23. A stark difference from being 19 when Never Say Never came out in 1998.
“What About Us?” highlighted Brandy in a light audiences had never seen her before. Her attitude was much more aggressive– like a grown woman handling her business. She no longer was clueless about the game– as she stood in a space tunnel swinging a baseball bat in stiletto boots and all leather, biker attire. Just like her peers Aaliyah, Beyoncé, and Kelly Rowland she had found independence with the help of electro-hop driven production that was meant to flip the pop world upside down. “(What about all of the), the ice that you gave?” she questioned a philandering mate over cell phone-altered vocals as her newly found alter-ego, B-Rocka.
“What About Us?” became somewhat of a surprising hit during the time. Just as fast as electro-hop&B picked up in the mainstream market, was just as fast as it seemed to burn out. R&B looked as if it was transitioning out of that genre, instead looking to revitalize traditional hip hop soul and its collaborations akin to Mary J. Blige’s groove from the ‘90s. This mainly felt that way because the void of Aaliyah’s tragic death in 2001 could be felt– as the main creators of the sound, Timbaland and Missy Elliott were not only grieving but searching high and low for other muses. Still, Brandy had Darkchild to depend on. “What About Us?” peaked in the Top 10 on multiple global charts, including the Billboard Hot 100.
Make no mistake– electro-hop&B remained a key part of the overall Full Moon sound, but with Brandy’s effort it added stacks and layers. The title track, (which funnily enough) dropped on April 1, as a single, had been unlike anything ever heard in R&B up to that point. It masterfully blended the waves of synth-electro with a soulful funk. The synths sounded like a lighthearted organ, with a wobbling sound that resembled a bass speaker rattling in a Milky Way galaxy nightclub– while Brandy sang in a newly found lower register. Towards the end her voice and octaves get louder, selling the message of meeting someone for the first time at a party on a fateful night according to the moon’s 30 day cycle.
It had been the ad-libs of the titular song that elevated it above her peers. There is a reason why Brandy is nicknamed “The Vocal Bible” today. While most of her peers ad-libbed just fine, Brandy actually took risks throughout not only that song– but many others. When you least expect her to go “I ain’t ee-oon… gonna lie-ee-i-hi-i-i” on “Full Moon,” you literally have to pause and go back and rewind. It’s like a pot of gold in the ears with a rainbow leading to so many other moments. The craziest part: “Full Moon” is only track No. 2; there are still 14 more to go!
As an album, Full Moon did not receive a fully fleshed out era– during a time where music projects depended on them. This mainly happened because Brandy was pregnant with her only child– which was a moment that built up its own controversy. However, Full Moon is so powerful of a legacy album, because it stood the test of time for its deep cuts. While R&B acts depended on single, Brandy stayed in the mainstream consciousness based on the “woulda coulda shoulda’s” of the album. While it may not have been No. 1 on the charts– Full Moon for sure was No. 1 in the households of many growing up on (or growing alongside) Brandy.
Two Eleven
[Editorial note: As the writer of this review, I can attest to the fact that Full Moon is me and my mom’s favorite album to listen to together– as it was when it first dropped. From start to finish. We ran the album into the ground. “Play that song again Mommy!” lol…]
“Full Moon” was so powerful that it made noise before Brandy decided to go against her label and include it on the album. The sound of Darkchild and Brandy’s electro-hop&B elevated throughout the album. From the church claps happening on “I Thought” where this a cute rap-singing ad-lib of “yes I really did;” to this hyperactive pre-bridge of “All In Me” that lampooned Y2K pop of yesteryear from Britney Spears and N*Sync before slowing down into a real soulful moment; to a straight from the playbook of Aaliyah’s “More Than a Woman” likeness on “Anybody.” The transition between “Can We” and “What About Us?” also highlights how cohesive the project sounds– almost giving way to a more thought out concept than what meets the naked ear.
Full Moon stands out for not only closing the chapter on the success of electro-hop&B, but also embracing how real vocal talent happened to be thriving in the mainstream. Brandy proved that she could not only do POPular music, but also could be considered a neo soul maven. “He Is” channeled gospel. As many people first suspected it was staying true to the theme of Brandy exploring the ups and downs of being in love with a man, the man she’s actually speaking of is God. Meanwhile, “Apart” blended neo soul with futurism– it’s the song that subjectively showcases the richness of her ad-libs the best. Particularly when she goes “and I’m tired of arguing with you” in the outro hook. Towards the end of the album, “Nothing” and “Love Wouldn't Count Me Out” both power through with an orchestra– giving the heartbreak of Black Cinderella once she finds out the Prince ain’t all that Charming.
Read More Brandy
Related Tangents
More than 20-years later, as an album, it can’t be reiterated enough how much Full Moon has stood the test of time. Prior to her 2020 Verzuz matchup against Monica, Brandy and her fan pages asked on social media what song she should include in her setlist. Many acknowledged the best song off the album– her quiet storm deep cut, “When You Touch Me.” Running the longest at five minutes and 43 seconds, “When You Touch Me” is classic Brandy for its high quality, emotive vocal performance, blending with relaxing, futuristic electrosoul. There are background vocals from a talkbox used by Teddy Riley– giving it the feeling of 80s computer R&B mixed with 90s Brandy enhanced by her newfound energy of the Y2K and beyond.
“Really, miss you baby… and whenyou… touch… meeeee” she sings into the ether of the world she’s created on Full Moon . Or better yet the “a-hea-sk you-for-sure will you please touch meee?” adlib that happens at the 3:50 time mark that overpowers the chorus. It seemed like a no-brainer for her to play it, but the moment of experiencing it live– during a battle where artists usually select their obvious charting hits– came as a pleasant surprise. And somehow, magically, over 1 million people on Instagram alone heard the song, and fell in love like it was 2002 all over again. That was evidence alone of how strong a deep cut album Full Moon really is. In fact, it might be the safest to declare that Full Moon is the greatest deep cut album of all time! In any genre of recorded music– past or present.
Screenshot of “When You Touch Me” charting for the first time on iTunes on August 31, 2020.
“When You Touch Me” for remaining one of Brandy’s best songs of all time, and being the deep cut ballad that is so strong it doesn’t even have to be a single in order to be legendary and game changing.
“Full Moon” for being a title track that gets the party started in the best way, and for being one of the greatest R&B songs of all time.
“All In Me” for being a catchy relic of where Y2K pop music headed when it was done correctly, as well as the amazing bridge that breathes new life into the song.
“Love Wouldn’t Count Me Out” for the sheer drama.
“Apart” for merging the popular sounds of neo soul and electro-hop&B together, but making it uniquely Brandy where she’s able to run through that song comfortably.
Key Tracks
When it comes to listing quintessential R&B and pop albums of the 2000’s– or the entire 21st Century that’s yet to be over– Brandy’s Full Moon should live the test of time.