Read Harpsichord’s Comprehensive Guide on all genres relevant to the state of current pop, R&B, hip hop, and dance music.

Mall Rock

Umbrella Genre: Rock

Stylistic Origins: Grunge, Soft Rock, New Wave, Teen Pop

Date and Location of Development: The mid-90s by the popularity of the grunge-inspired scene of Seattle, Washington, United States

It’s sort of rocklore that Kurt Cobain of Nirvana hated “Smells Like Teen Spirit.” His bandmate, Dave Grohl, revealed that although Cobain enjoyed selling multiple records worldwide, I hated “the baggage” that came with the fame and intrusion of privacy. Nonetheless, after releasing their most popular song in 1991, “Smells Like Teen Spirit” became a generational anthem for Gen X. Through the three decades after its release, the grunge anthem resonated with millennials due to its recurrent push on MTV, and a source of inspiration for emerging Gen Z artists.

“Smells Like Teen Spirit” ended up crossing over with a No. 7 peak on the Billboard Hot 100, and topped the Alternative Airplay charts. Through its legacy the song is often regarded as the best to be released in the ‘90s– ultimately defining the decade. After the success of “Smells Like Teen Spirit,” subsequent bands followed the lead– making Seattle a stomping grounds for grunge music that maintained a crossover appeal.

From there, bands such as Third Eye Blind and Weezer blended grunge into the elements of soft rock. Due to their music’s softer nature and straying away from the hardcore components, these songs became staples in family-oriented venues, such as malls. When shopping, customers are bound to hear “Beverly Hills” by Weezer on a playlist alongside Christina Aguilera and Britney Spears.

Blink-182 in the music video for “All The Small Things” with the album’s cover star, Jessica Jackson.

In the 2000s, the pop rock genre made its way on kid friendly programs. There’s “All Star” by Smash Mouth (which appeared on ‘Shrek’) and “All The Small Things” by Blink-182 (which had its music video that lampooned the popularity of boy bands). As this sort of rock music became popular in the media, the phenomenon of teens screaming at mall concerts and in the Times Square streets of TRL became common. This led to an explosion of artists such as Avril Lavigne and Paramore. Women lead acts started becoming the focal point– delivering angsty records such as Liz Phair’s “Why Can’t I?”

Mall rock started to decline in the 2010’s as trap and EDM became the focal points of pop success. However, with the breakout success of Olivia Rodrigo and her two albums, SOUR and GUTS , in the 2020’s shows that the genre is back in full force.

Liz Phair’s self-titled album cover in 2003.

Key Music Videos

“All The Small Things” - Blink-182 (1999)

Director: Marcos Siego

“Sk8r Boi” - Avril Lavigne (2002)

Director: Francis Lawrence

Six Key Tracks

“Smells Like Teen Spirit” - Nirvana (1991)

"What's My Age Again?" - Blink-182 (1999)

“All Star” - Smash Mouth (1999)

“Complicated” - Avril Lavigne (2002)

“Why Can’t I?” - Liz Phair (2003)

“Misery Business” - Paramore (2007)

essential Pioneers and influenced artists

Blink-182

Weezer

Avril Lavigne

three Key albums

Enema of the State

Blink-182

1999

Green Album

Weezer

2001

SOUR

Olivia Rodrigo

2021